The thing about MOJO is that you already know it well, but you probably can’t define it, or identify its source. Let’s take a closer look before moving forward…
Like love, MOJO is not magic, though it is magical.
MOJO is certainty; it’s calm; it’s positive emotion:
confidence, trust, hope, faith, inspiration.
MOJO is momentum.
It’s sometimes called moxy, or khutzpah, or spunk.
In a pinch, it can be described as get-up-and-go, or that extra umph.
It’s the eye of the tiger, the fire in your heart, the glue that binds us.
MOJO is elasticity, endurance, buzz, juice, and staying power.
It is chi, and it is ”it”.
MOJO is inertia. It keeps you grounded or moving forward, depending on your needs.
You know when you have it, and you know when you’ve lost it. You can remember every time in your life when it has been abundant or in short supply.
What does MOJO mean to you?
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