Reality on a TV ad, finally. — Reality on a Stick

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Reality on a TV ad, finally.

I’ll let this vid speak for itself…
Dove Onslaught

And this one really got me…
Dove True Colors

Bravo to the folks who had the courage and creativity to launch this campaign. Very happy to see that there are a few human beings driving ad production these days.

Here’s another one…
Dove Daughters

And here’s a more thorough look at the background behind Dove’s self-esteem campaign…
Dove Self-Esteem Fund

Would love to hear your comments.

[Inspired by this post at Graceful Flavor]

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This entry was written by Steven Nishida and posted on October 10, 2007 at 1:46 am and filed under human nature, perspective, happiness, diet, parenting, health, education, community, media. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment(Latest is displayed first) or leave a trackback: Trackback URL.

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2 Comments so far (Add 1 more)

Don’t even get me started on this. As the mother of two girls I do worry about this a lot.

The whole thing is so insidious, not just in terms of self esteem and body image issues but seriously a woman’s entire relationship with food, and even alcohol/dugs etc.

The hardest part is to step off the wheel, where you, have to conceal your own negative self image to make sure your daughters don’t buiy into the cycle as I did with my own poor Mum, who battled her weight constantly and probably did not enjoy food without guilt for 40 years.

It is all nasty nasty stuff.
I don’t want to trivialise in any way a man’s own self esteem issues but what the advertising industry does to women is really damaging.
My husband, once upon a time was a fashion photographer. one day he told me he couldn’t stand it any more. because the skinny/slim models that he photographed DIDN’T FIT THE CLOTHES. He said that they used lx tape to tape their boobs in the right place, they airbrushed, their hips, he said that if the so called perfect figured women couldn’t fit the clothes how could ‘ordinary’ women looking at the catalogue ever hope to, and he left the industry soon after….

2. Catriona on October 12th, 2007 at 9:27 pm
Hey Catriona: Thanks for the comment, and sorry for the slow response. Yes, I am sure it is worrisome to have girls–not that boys don’t have weird kinds of peer pressure too, but (as you say) it’s nothing near as damaging as what girls go through. Whatever bologna a boy goes through in adolescence will be erased as soon as he receives the affection of the right girl. Girls tend to carry those complexes around like luggage until they can find genuine confidence–which is all too rare these days. (Gross generalizations, anyone?:-) You def don’t have anything to worry about with the younger one, and your eldest has got a pretty solid head on her shoulders. She’s a trend setter for sure, so I think she’ll always be able to stay ahead of the game. Just be happy you’re not raising them in LA. That was brutal! Talk about growing up fast. Half the girls in my group of friends looked like they were 27 by the time we graduated.

Funny you mention that stuff about having to confront your own demons behind closed doors. I was just thinking that there are quite a few lifestyle issues I want to get cleaned up before lil Steve jr. (no, of course I’m not actually going to name him that!) makes his grand entrance into the world.

3. Steven Nishida on October 18th, 2007 at 1:25 am

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