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More on Kid-Targeted Marketing: Burger King Execs Ought to be Ashamed of Themselves.

Mark over at Mark Ruins Dinner dares to ask the million dollar question:

Isn't this supposed to transform?

“Isn’t this supposed to transform?”

That’s right, Have it Your Way at Burger King, except for the lame ass excuse for a toy we use to lure your kids here. That’s gonna come in the cheapest form we can hire a handicapped orphan Chinese factory worker to produce. Bastards.

Click on the link above to see the original post. Mark’s blog is a lot of fun for anyone who has kids or had a childhood or knows how to read.

Enjoy:-)

I also blogged about Kellog and Kid-targeted marketing here.

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4 Comments so far (Add 1 more)

  1. I think the solution is simple. Take your kid to a small, non-franchise restaurant where the food they eat is not some processed muck and buy them a proper transformer…that transforms! Sure it might be more expensive but I think we owe it to future generations to let them know from an early age that these places are bad for them, ok and that the quality of their toys quite frankly sucks! //end rant//

    1. rob on July 3rd, 2007 at 11:29 pm
  2. Thanks for the link and for your kind words. Actually our favorite place to take the fam to eat is the locally owned Mexican restaurant. There’s nothing about these fast food chains that I like, but sometimes you’re out and you just have to eat something.

    2. mark - in my own defense on July 4th, 2007 at 12:31 pm
  3. Hey Mark: Thanks for stopping by and joining the conversation. It’s been a while since the You’re seriously gonna eat that? post. Feels like decades ago, but it’s only been a few months. Actually, you were the first commenter ever on realityonastick:-)

    I know what you mean about fast food being inevitable sometimes. I teach at a local university a couple of mornings a week and have to hustle back to my school for afternoon classes. I can’t tell you how often I just run out of time and options. And let’s face it, sometimes we just crave high calorie food!

    Well, I’m totally jealous that you have a good Mexican restaurant nearby. I’m half-Mexican and from LA, so I have to cook every time I want to eat decent Mexican food. Gotta convince my mom to move to Japan;-)

    3. realityonastick on July 5th, 2007 at 4:15 pm
  4. maybe burgerking (and the rest) could take a new tack as regards happy meal toys, cut out the middle man and just give one of the chinese sweat-shop kids as a prize. i’m sure they don’t eat much and this way you could get them to make whatever your kid wants and, most importantly, exercise quality control at every point in the process.

    4. rob on July 8th, 2007 at 3:42 pm

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